Privacy Policy

Effective Date: March 25, 2026

TL;DR – Privacy Summary

We collect personal information you provide (such as name, phone number, email, and project details) and automatically collected data (such as website activity and device information) to provide services, respond to inquiries, and improve our marketing and website performance.

We use tools such as Zoho CRM, Talkdesk (for calls and SMS), and advertising platforms including Google Ads, Facebook (Meta), and Microsoft Ads, which may collect and process data for analytics, communication, and advertising purposes.

We may share your information with authorized dealers, service providers, and marketing platforms to fulfill business operations. We do not sell your personal information in the traditional sense.

Phone calls may be recorded, and SMS communications may be used for service and follow-up purposes.

Your data may be processed in Canada or the United States. You may have rights to access, correct, or delete your personal information depending on your location.

To request access or make a privacy inquiry, contact: [email protected]

Interlock Metal Roofing (BC) Ltd. is the official and exclusive installer of the Interlock Lifetime Roofing System in British Columbia, Canada. I.E.L. Manufacturing Ltd. is the legal owner of the Interlock® Group’s trademarks, copyright and intellectual property.

Depending on your interaction, your personal information may be processed by one or both entities, as well as authorized dealers and service providers.

Interlock Roofing Ltd. and affiliated entities (“Interlock,” “we,” “our,” or “us”) are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s), submit a request, or interact with our services.

By using this website, you acknowledge and consent to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

We collect information you provide directly and information collected automatically through your interaction with our websites and services.

We may also collect information through third-party tools and technologies integrated into our website, including user interaction data such as clicks, page activity, and engagement with on-site features.

Personal Information You Provide

• Name
• Email address
• Phone number
• Mailing address
• Property/project details
• Any information submitted through forms or communications

Communication Data

• Phone calls (including recordings and transcripts)
• SMS/text messages
• Emails and chat interactions

Automatically Collected Information

• IP address
• Device and browser type
• Pages visited and time on site
• Referral sources (e.g., Google Ads, Meta Ads, Microsoft Ads)
• Interaction and behavioral data

2. How We Use Your Information

We use your information to:

• Provide quotes and services
• Respond to inquiries and customer support requests
• Schedule consultations and installations
• Communicate via phone, SMS, and email
• Improve website performance and user experience
• Measure marketing performance and attribution
• Comply with legal and regulatory obligations

We may also use third-party tools and services to enhance website functionality, improve user experience, analyze performance, and support marketing and advertising efforts.

We limit the collection and use of your personal information to what is reasonably necessary for the purposes described in this policy.

3. How Your Information Flows Through Our Systems

Your information may be processed through the following systems:

1. Website → form submissions and interactions
2. Zoho CRM → lead storage and management
3. Talkdesk → call handling, recording, SMS communications
4. Advertising platforms (Google, Meta, Microsoft) → campaign measurement and remarketing
5. Authorized dealers and installers → service fulfillment

Each system processes information only as necessary for business operations.

4. Call Tracking, Recording & SMS Communications

We use communication platforms such as Talkdesk and related technologies.

• Calls may be recorded, transcribed, monitored, and analyzed for quality assurance, training, and marketing attribution
• Call tracking technologies may associate your phone call with website activity and advertising interactions
• SMS messages may be used for service updates, reminders, and follow-ups
• Message and data rates may apply
• You may opt out of SMS communications at any time by replying STOP

5. Cookies, Tracking & Advertising Technologies

We use essential, analytics, and marketing cookies and similar technologies to enhance your experience and support marketing efforts. These technologies may collect information across devices and sessions.

By using this website, you acknowledge and consent to the use of cookies, tracking technologies, and third-party tools as described in this Privacy Policy, subject to your browser settings and applicable consent preferences.

Analytics & Performance

• We use tools such as Google Analytics to understand website usage and improve performance.

Advertising & Retargeting

We use:

• Google Ads
• Meta (Facebook/Instagram) Ads
• Microsoft Ads

These platforms may:

• Track interactions across websites
• Associate behavior with advertising campaigns
• Deliver personalized or targeted advertising

Depending on your location, these technologies may be subject to your consent preferences.

Third-Party Services & Tracking Technologies

We use trusted third-party services to operate, analyze, and improve our website and marketing efforts. These services may include, but are not limited to:

Zoho CRM (lead management and customer data storage)
Talkdesk (call tracking, recording, SMS communications)
Google Analytics (website performance tracking)
Google Ads (conversion tracking and remarketing)
Meta (Facebook/Instagram advertising platforms)
Microsoft Advertising (Bing Ads)
Real Works Labs (interactive widgets and engagement tracking)

These third parties may use cookies, pixels, and similar technologies to collect information about your interactions with our website and other websites for analytics and advertising purposes.

Call tracking technologies may associate phone calls with website visits, advertising campaigns, and user sessions to measure marketing performance and attribution.

We do not control and are not responsible for the privacy practices of third-party service providers, which are governed by their respective privacy policies.

Real Works Tools

We may use tools and widgets provided by Real Works Labs to enhance website functionality, improve user experience, and facilitate customer engagement. These tools may collect interaction data such as page activity, clicks, session behavior, device identifiers, and engagement metrics.

Data collected through these tools is processed in accordance with Real Works’ privacy policy and applicable data protection laws.

6. CRM & Data Management

We use Zoho CRM and related systems to store and manage customer and lead data.

Your information may be:

• Stored securely in CRM systems
• Used for sales, marketing, and customer service
• Accessed only by authorized personnel

7. Sharing of Information

We may share your information with:

• Authorized Interlock dealers, distributors, or installation partners
• Service providers (CRM, hosting, analytics, communication platforms)
• Advertising platforms (Google, Meta, Microsoft)
• Legal or regulatory authorities when required

We do not sell your personal information for monetary compensation. However, certain data sharing for advertising may be considered “sharing” under applicable laws.

Information submitted through our website may be shared with authorized Interlock dealers, distributors, or installation partners for the purpose of responding to inquiries, providing quotes, and fulfilling services.

8. Cross-Border Data Transfers

Your information may be processed and stored in Canada, the United States, or other jurisdictions where our service providers operate.

By using our services, you consent to such transfers.

9. Data Retention

We retain your personal information only as long as necessary for business and legal purposes, including:

Lead and customer data: up to 36 months
Call recordings: up to 24 months
Analytics data: based on platform retention settings

10. Your Privacy Rights

Depending on your location, you may have the right to:

• Access your personal information
• Request correction or deletion
• Opt out of certain data uses
• Withdraw consent where applicable

To exercise your rights, contact us at: [email protected]

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and use
• Request deletion of your personal information
• Opt out of the “sale” or “sharing” of personal information
• Limit use of sensitive personal information

We may share information with advertising partners for cross-context behavioral advertising, which may be considered “sharing” under California law.

You can exercise your rights via:

“Do Not Sell or Share My Personal Information”
• Email: [email protected]

12. Canadian Privacy Rights

We comply with applicable Canadian privacy laws, including PIPEDA.

You may have the right to:

• Access your personal information
• Request corrections
• Withdraw consent

13. Legal Basis for Processing

We process personal information based on:

• Your consent
• Contractual necessity
• Legitimate business interests
• Legal obligations

14. Data Security

We use industry-standard safeguards including encryption, access controls, and secure data storage practices to protect your information.

While we implement reasonable safeguards, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

15. Automated Decision-Making

We do not use automated decision-making processes that produce legal or similarly significant effects without human involvement.

16. AI & Data Usage

We do not use personal information submitted through our website to train artificial intelligence models for external use.

Limited data may be used internally for operational purposes only.

17. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

18. Children’s Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.

19. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

20. Contact Information

If you have questions about this Privacy Policy, please contact:

• Email: [email protected]
• Company: Interlock Metal Roofing (BC) Ltd. / I.E.L. Manufacturing Ltd.